Image for post
Image for post

That one time I made posters for Paramore because my college teacher said he “knew someone” at their label that he could share them with.

This was a point in college when I was really convinced I would and could work in the music industry.

I was going to a lot of shows in LA at the time. Shoutout to Chain Reaction, The Avalon, The Wiltern, and The House of Blues on Sunset (RIP) and networking as much as possible.

Image for post
Image for post

The first video storyboard I ever made 🎉

We didn’t have the budget to hire anyone because all the money was being spent on animation. This was my big chance because I knew the product, loved writing, and I could art direct and storyboard it for the animators.

I needed to take a really complicated concept and distill it down to around 60 seconds.

Challenge accepted.

Image for post
Image for post

Congrats! You’ve successfully built and shipped a bug-free feature of your product.

Feels great right? But now you need to share it with the team, your customers and oh snap brace yourself! Here comes another round of new features to announce in next week’s release.

Welcome to a fast-paced high-growth startup! did I get all the buzzwords in?

So what do you, the product marketing team, do in this situation?

TO THE WHITEBOARD!

Image for post
Image for post

About

Formlabs is a 3D printing technology developer and manufacturer based in Massachusetts. They develop high-quality 3D printing software and a suite of materials in-house and across their global offices. Since 2011, Formlabs and its 600+ employees have focused on making 3D printing systems more accessible to more people around the world. Because of this, Formlabs has positively impacted the speed and rate in which companies across healthcare, manufacturing, dental, and other industries are producing high-precision parts and products for their customers.

Challenge

Formlabs is rapidly growing in size both in their employee headcount and product portfolio. Because of this growth, teams across the organization found it increasingly difficult to navigate across multiple systems and even harder to find and communicate the product information they needed at any given time of the product development lifecycle. As they continued to grow and expand their product portfolio, Formlabs realized they needed a better, more integrated, easier-to-use system to manage Bill of Materials (BOM), change control, supply chain, and prototype parts in order to move them through production accurately and more efficiently. …

Image for post
Image for post

This is press release written for Propel in June 2020

SANTA CLARA, Calif., June 23, 2020 (GLOBE NEWSWIRE) — Propel, the only product success platform built on the cloud, today announced the launch of Training Records, its latest product innovation designed to save time, streamline regulatory compliance and keep employees safe. Companies can now assign and audit employees’ completion of training programs on the latest processes, documentation, product updates, work instructions and standard operating procedures (SOPs).

Propel ensures employees are quickly trained on critical, time-sensitive updates. Employees can easily access and complete training from any browser, allowing companies to assign training plans to teams across the globe. …

This is press release written for Propel in April 2020

Image for post
Image for post

Configurable criteria ensure the right stakeholders approve changes without slowing down product development

Propel, the only product success platform built on the cloud, today announced the addition of Criteria-Based Approvers, its latest product innovation for manufacturers looking to remain nimble, efficient and productive. The new capability allows companies to dynamically specify which users must approve product changes based on configurable rules. Propel’s Criteria-Based Approvers improves efficiency, maintains compliance and reduces product change timelines.

By integrating Criteria-Based Approvers with a product’s entire value chain, manufacturers can identify quality issues earlier in the product development and design phase. Companies can also save the time required to manually select individual approvers, ensure compliance and reduce the risk of key stakeholders missing important product changes or quality issues. …

This post was written for the Propel blog

Image for post
Image for post
Graphic of Propel mascot in a Trailblazer hoodie by yours truly :)

Through today’s technological advances, Salesforce has emerged as a top technical skill and is in high demand by companies all over the globe. This comes as no surprise as Salesforce is used by over 200,000 companies worldwide and over 2,000 businesses are built on top of the Salesforce platform alone. In fact, since 2012, job postings asking for Salesforce skills have increased 1.3x compared to job postings overall. Companies across all industries are embracing and utilizing Salesforce for internal and external teams, from sales to marketing to service and operations.

What does that mean for you?

Image for post
Image for post

I’m always amazed at the number of organizations who rely on spreadsheets to get things done, especially for those companies that manufacture products. (More on that later…)

Don’t get me wrong, I totally get it. Spreadsheets are fantastic. They truly changed the game. Excel is dope and they’ve made a lot of things easier for a lot of people over the years.

However, they only work up until a certain extent. …

Image for post
Image for post

This was written for and published on the Propel blog on November 4, 2019

__________________________________________________________________

Sorry SaaS products this one isn’t for you.

Regardless of the type of physical product you manufacture, BOMs must include the information that:

  • Engineering and Development teams need to track product so that they can anticipate changes should components change or become obsolete.
  • Finance teams need to plan for costing and Sales forecasts.
  • Operations and Manufacturing teams need to break forecasts down to plan for production, equipment, and warehousing.
  • Product Management teams need to plan for feature roadmaps and integrations.
  • Marketing and Sales teams need to articulate product functionalities and configurations for customers. …

Image for post
Image for post

Digital marketing is marketing. We live on our screens so nearly all of marketing from here on out is going to be digital-focused first or at least a component of it.

In my lifetime I’ve had the pleasure of working with and at a diverse set of companies on a variety of digital marketing campaigns. And each time I’ve started every campaign with a checklist of what we need to ask before we get movin’ and groovin’.

I consider this a blog a “how-to” on how I’ve created results-oriented digital marketing campaigns in a high-growth startup environment.

Let’s set the scene.

About

Allyssa

I’m a seasoned designer and digital marketer who loves to write. Blog posts created for work and clients live here as well.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store