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Once upon a time, there was a company called Drop The Disco Ball Clothing & Design, and yes I know what you’re thinking…the ampersand was part of the company name.

Drop The Disco Ball, or DTDB for short was the first company I ever built. It started as an idea…

That one time I made posters for Paramore because my college teacher said he “knew someone” at their label that he could share them with.

This was a point in college when I was really convinced I would and could work in the music industry.

I was going to a…

The first video storyboard I ever made 🎉

We didn’t have the budget to hire anyone because all the money was being spent on animation. This was my big chance because I knew the product, loved writing, and I could art direct and storyboard it for the animators.

I needed…

Congrats! You’ve successfully built and shipped a bug-free feature of your product.

Feels great right? But now you need to share it with the team, your customers and oh snap brace yourself! Here comes another round of new features to announce in next week’s release.

Welcome to a fast-paced high-growth…


Formlabs is a 3D printing technology developer and manufacturer based in Massachusetts. They develop high-quality 3D printing software and a suite of materials in-house and across their global offices. Since 2011, Formlabs and its 600+ employees have focused on making 3D printing systems more accessible to more people around…

This is press release written for Propel in June 2020

SANTA CLARA, Calif., June 23, 2020 (GLOBE NEWSWIRE) — Propel, the only product success platform built on the cloud, today announced the launch of Training Records, its latest product innovation designed to save time, streamline regulatory compliance and keep employees…

This is press release written for Propel in April 2020

Configurable criteria ensure the right stakeholders approve changes without slowing down product development

Propel, the only product success platform built on the cloud, today announced the addition of Criteria-Based Approvers, its latest product innovation for manufacturers looking to remain nimble…

This post was written for the Propel blog

Graphic of Propel mascot in a Trailblazer hoodie by yours truly :)

Through today’s technological advances, Salesforce has emerged as a top technical skill and is in high demand by companies all over the globe. This comes as no surprise as Salesforce is used by over 200,000 companies worldwide and over 2,000 businesses are…

I’m always amazed at the number of organizations who rely on spreadsheets to get things done, especially for those companies that manufacture products. (More on that later…)

Don’t get me wrong, I totally get it. Spreadsheets are fantastic. They truly changed the game. …

This was written for and published on the Propel blog on November 4, 2019


Sorry SaaS products this one isn’t for you.

Regardless of the type of physical product you manufacture, BOMs must include the information that:

  • Engineering and Development teams need to track product so that they can…


I’m a seasoned designer and digital marketer who loves to write. Blog posts created for work and clients live here as well.

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